- Always have your ideal client and the problem you can solve for them firmly in your mind whenever you write anything for your business. Focus on them and the value you can bring to their life, rather than yourself. Keep the message simple and to the point.<\/li>
- If you lack self-confidence or are particularly nervous about writing, imagine you’re having a friendly conversation instead. Picture the person you’re talking to and imagine they’ve asked you a question about what you do and how you can help them. Write as you would speak. It will come across in a much more natural way. Remember your passion for what you do and be confident in how you can help the person you’re talking to.<\/li>
- When writing about your service or product, always write in the first person using \u2018I\u2019, \u2018us\u2019 and \u2018we\u2019. When writing about the person you’re addressing, always use \u2018you\u2019. Don\u2019t be afraid to use contractions (for example \u2018you\u2019re\u2019 instead of \u2018you are\u2019) or use \u2018But\u2019, \u2018And\u2019 or \u2018Because\u2019 at the start of a sentence. It isn\u2019t grammatically incorrect! And it will sound much less stuffy and formal.<\/li>
- Use the language that your ideal client would use. Don\u2019t use jargon and long, technical words unless your ideal client is a professional in a particular field who would understand it. When getting to know your ideal client make a point of using the same social media platforms and forums that they do and read the same magazines and books. Then you’ll be familiar with the words and phrases that they commonly use to describe their problem or how they’re feeling. Use them.<\/li>
- Avoid over-using exclamation marks and CAPITAL LETTERS. It will just sound like you’re shouting all the time or have finally lost your marbles.<\/li>
- If it\u2019s appropriate to the subject matter and the audience, don\u2019t be afraid to use humour to lighten the mood and show your fun side.<\/li>
- Make sure that any writing you produce is clear, understandable and free of errors. This is really important. The occasional error is forgivable, but if you often make mistakes in spelling or grammar your potential clients may conclude that you’re unprofessional, that you don\u2019t pay attention to detail, or that you don\u2019t care enough to spend time making sure it is correct. If you have the budget for it, you will never regret hiring an editor or proofreader to check through your written materials. If not, make sure you at least ask a friend or family member to look over them for you.<\/li>
- Make sure that you give a clear instruction at the end of your writing. This is known as a \u2018call to action\u2019, or CTA. Do you want the reader to click to find out more, or to book a discovery call with you, for example?<\/li>
- If you say you’re going to do something, always follow up and do it when you said you would. Be consistent in what you say and do. You can demonstrated consistency in a visual way, using the same fonts, heading sizes and colours, and similar graphics. You can also demonstrate consistency through what and how you write (your message and your tone of voice).<\/li>
- Finally, don\u2019t make grand claims or over-promise. And NEVER lie.<\/li><\/ol>\n\n\n\n
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Over-using exclamation marks and CAPITAL LETTERS makes it sound like you are shouting all the time!<\/figcaption><\/figure>\n\n\n\n If you\u2019d like ongoing tips, advice and support, come and join my free community over on Facebook.<\/p>\n\n\n\n